Your biggest decision will be choosing your exhibition stand design, so start the process 4 - 6 months before your show date.
- What is the history and reputation of the supplier?
- Do they offer the type of product, design service, field service and product guarantee required to create your ideal exhibition stand?
- Is the stand easy to transport and assemble?
- What are the on-going costs, and will it be economical to expand, reconfigure or refurbish for future shows?
- Are rental options available?
Your budget will dictate the type, size and make of stand you can afford. Consider your company image and how you want to be portrayed – quality, high-tech, established, contemporary, sporty or traditional? Shape, colour and design will help create the right image.
Pick a display that will best utilise your space and set you apart from your competitors. Keep in mind your audience.
- The display should say who you are, what you do, and the benefits of your product/service in just a few seconds.
- Exhibition stand design is a specialised field and should be undertaken by a professional organisation with experience in this field.
- You should prepare a detailed written brief that clearly states your objectives.
- Your corporate image and identity should be prominently featured.
- Avoid unnecessary physical barriers – you want visitors to access your stand easily and to feel comfortable.
- Demonstrations and presentations create movement – and movement attracts visitors.
- Be aware of the physiological effects of colour.
- Make sure you are within exhibition requirements for dimensions.
- Make sure you are within exhibition requirements for dimensions.
- Signs and displays should be placed high as visitors and furniture can block your message.
- Keep text on graphics to a minimum – pictures and visual imagery work best with succinct and punchy text.
- Use height – most organisers will allow you to build to 4m high. Some will allow you to go to 6m and/or to suspend overhead signage. You’ll need to supply structural drawings (small fee) for approval and to use riggers for overhead signs.
- Ensure staff are readily identifiable.
- Also, think about your accessories for the stand such as furniture, storage space, and lighting.
Remember - your goal is to create an inviting design and clear message. Ask yourself: 'Would I stop to visit this stand?'
